Celebrating Ten Years of

To celebrate my 10 year anniversary I want to give you a major discount on EVERYTHING!


30% OFF

Use the coupon code 10YEARS and keep the stoke alive.

Take a walk down memory lane


First Blog Post on Holistic Surf and my first YouTube videos were posted.


Moved to Australia on a Working Visa, Lived in Byron Bay for about 1.5 years and then moved down to Sydney.


Surf Training Success Program is launched just before Christmas. I still remember having the strangest feeling when I received the first notification of a program being sold.


I was still working in Sydney and filmed the content for the Stretches for Surfers program.


Around this time I got kicked out of Australia (long story…) and had nowhere to go, nothing to do, so I went to Bali. I figured I’d go surf-bum for a while.


Through serendipitous actions, meeting the right people, and pulling the trigger, we ran the first Surf Coaching Trip in the Mentawais.


Teamed up with Mariano, who is the Surf Athlete App Wizard (although the app wasn’t born yet), and completely revamped the SSC website and started structuring it towards a business. Also had a coaching trip at Hollow Trees in the Mentawais, which was our first land camp retreat.


Through the unending persistence of Mariano, against my initial lack of interest, the Surf Athlete App starts development, and I was living in Western Australia at the time down in Yallingup.


The Surf Athlete program and App is launched! Towards the end of this time period I was back living in Bali once again.


The Surf Athlete App becomes all consuming, with intentions to make it the most technically capable app on the market. We did it! All other “surf fitness” apps pale in comparison.


Constant effort and app upgrades, with the upcoming release of several new programs this year! And potential work in New Zealand!

From humble beginnings of a blog and Youtube video in 2011, to 2021 SURF ATHLETE App current stats:

Active Surfers every month
Workouts Completed
Video Views
Hours Watched (that’s 19.5 years!!!)
That is CRAZY! It absolutely astounds me, and again, I truly need to thank YOU for being a part of this.

2021 and beyond

Looking towards the next 10 years, Surf Strength Coach will become more intelligent, accessible, and helpful to improve surfing experiences for everyone.
Integrative Experiences 
Using AI and smart sensor technology, we'll integrate the app with various health apps to help track your training, health, and outputs.
Community Connection
Our aim is to create a community of surfers who support each others growth and development, with interaction and coaching becoming easily accessible within the app.
Working Seamlessly
The intention is to create an app that easily integrates across all of your devices. We shouldn't be tied to technology, we should use it to improve and benefit our lives.
Always Secure
Continuing to create secure experiences and protect your data on all your devices.

Find Your SURF ATHLETE Program Today

Bodyweight Surf Athlete 12 Weeks

Build Peak Physical Performance & Confidence

Improved Surfing through Effective Training without ever stepping foot in a gym.

  • Get Strong, Get Flexible, Move Better in the Surf

  • Move & Train like a Waterman

  • Move Fluidly, Train Powerfully, Stretch Efficiently

  • Improved Confidence, & Energised Surfing

  • Restore Your Health & Fitness

5 (38 reviews)
1021 Surfers
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Surf Athlete Training Program 12 Weeks

Radically Enhance Your Surfing by Improving Your Body

A 12 WEEK Follow-Along Program Designed to Enhance Your Surfing:

  • Radically Enhance Your Surfing

  • Move Fluidly, Athletically, & Powerfully

  • Prepare your body for what your surfing & the ocean demand

  • Build a stronger and more mobile body

  • Unlock Your Potential

4.99 (331 reviews)
4077 Surfers
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The Perfect Pop Up Program 6 Weeks

The Ultimate Program for Fixing & Improving Your Pop Up... For Good.

Fix, refine, rebuild, or regain your perfect pop up. Your surfing starts with your pop up, so make sure it's perfect and effortless.

  • Identify your limitations, and how to fix them for good.

  • Workouts that will improve your flexibility and strength for perfect Pop-Ups

  • Details on the fundamental techniques of a pop up.

  • Increase confidence. Get Radical results!

  • Catch more waves. Have more fun!

4.99 (187 reviews)
4955 Surfers
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Stretches For Surfers

A Flexibility Program To Help Improve The Way You Move

The Complete Flexibility Program For Surfers Improve the Way You Move, Eliminate Pain, Prevent Injury, and Move Better in the Water.

  • Learn How To Improve & Restore Dynamic Flexibility…

  • Full Body Movement Sequences Covering Every Joint, Every Muscle, and Key Movement Areas.

  • Prevent Injuries, Eliminate Pains, Aches, & Stiffness

  • Restore & Improve Your Flexibility

  • Move Better in the Water. Build Endurance, Core Strength, Shoulder Health

5 (33 reviews)
3725 Surfers
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Cardboard Surfer

Start Surfing With Style, Technique And Confidence

By The End Of The Program, You Won't Even Recognise Your Previous Surfing

  • Radically Improve Your Technique

  • Learn to turn stylishly, with ease and power

  • Draw speed and power from the wave

  • Gain more balance, and control

  • Develop body and mind co-ordination

5 (151 reviews)
1949 Surfers
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Surf Skate

Improve Your Surfing & Expands Your Understanding of the Art of Surfing.

Learn proper technique and develop body and mind co-ordination to get your board exactly where you want it to be.

  • Learn To Turn Stylishly, With Ease And Power.

  • Quickly Improve Your Surfing

  • Gain Muscle Memory

  • Break Your Bad Habits

  • Your surfing will look better

4.98 (75 reviews)
1263 Surfers
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Ocean Sports Academy

Become a Better Surfer, by Building a Better, Stronger, & Healthier Body.

Learn the tools to take control of your body, your surfing, and your health with the #1 Online Surf Training Program

  • 100+ Hours of Video Training to keep you healthy and active

  • Entire Library of Surf Training Workouts and Stretch Routines

  • More confidence, better paddling, improved flexibility, and more waves!

  • Become Stronger, More Durable & Flexible

  • Enhance Your Fitness

1095 Surfers
From: US$18.99 / month with 1 week free trial
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Survival Apnea 6 Weeks

Master Skillful Breathing & Apnea And Step Up Your Game At Sea

Breath Work for Surfers. Be Prepared. Be Confident. Be Safe

  • Be confident in the surf

  • Improve breathing and breath holding skills

  • Increase your mental & physical capacities

  • Improve Your Health And Well Being

  • Master skillful breathing

269 Surfers
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Get All Programs

Get All Of Our Epic Surf Programs!

The Ultimate Surf-Fit Bundle Move Better, Train Smart, Surf Fluidly

  • Bodyweight Surf Athlete Program

  • Surf Athlete Training Program

  • The Perfect Pop Up Program

  • Stretches for Surfers

  • Ocean Sports Academy

  • Cardboard Surfer

  • Surf Skate Foundations

  • Survival Apnea

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Free Surf Training Program 2 Weeks

Improve Your Surfing, Catch More Waves, and Ultimately Have More Fun in the Surf

Become Stronger, More Durable & Flexible for Your Next Surf Session with the #1 Online Surf Training Program

  • Improve core strength, flexibility, and surfing athleticism.

  • Surf Fluidly, Powerfully, and Durably. Move Well & Surf Better

  • Improve the Way Your Body Moves.

5 (30 reviews)
56609 Surfers
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